Social Marketing is a great way to get more brand awareness for your business, to get more traffic, and to get a bigger fan base.
A lot of company’s have discovered the advantages of using social media for their business. Social media plays a big role in the life of people nowadays. In fact, a recent study showed that an average person visit’s facebook over 10 times per day, and that over 75% of the active internet users have an account on a social media platform.
Because there is such a big activity on websites like Facebook, Twitter, Google+ and Pinterest, a lot of company’s are using social marketing for their digital marketing efforts. Social marketing can really boost up your brand awareness, and your customer base. Since we (Polarfrog Digital) started using Facebook and Twitter, our traffic has increased by 30%. This is a huge number because all the activity was generated for free.
Facebook is the 2nd most visited website on the internet, and a lot of people are using the search function to discover new things on a day to day basis. If your company or business isn’t on Facebook, you are missing a lot of potential clients. Your online presence should be included in your digital marketing campaign by default in this time where the internet plays a big role in the life of people.
If you like our Facebook page you will get a status update from us whenever we post a new article on the site. This means that our fans and readers easily stay up to date, and visit our site more often because they like it. Our Twitter followers also get a new tweet whenever we post a new article, so all the traffic that is coming from Twitter and Facebook is completely free.
Creating a Facebook fanpage for your Company or Business can really help to get your brand out there. Whenever someone likes your fanpage, a status update is posted to all of its friends. This means that if person A with 100 friends likes your Company’s page, 100 friends will see a notification that Person A liked you. Some of the friends might also like your page and a viral effect has been created.
Placing a simple like and follow button on your site will make it super easy for your readers to subscribe to your content. In one simple click they can stay updated with new content and updates about your business. Because you gain followers and likes from people who would have visited your site anyways, its free traffic for as long as they come back. So, if you still haven’t I urge you to place some social subscribing buttons on your website. All the big company’s do it, so you should too.
Social marketing can also gain more trust for your business from customers. When they see a company that has more then 1000 followers on twitter for example, they are faster convinced to buy your product then from a company with no social fanbase.
All in all it wouldn’t hurt to set up your social profiles about your business/website today, and to start your social marketing campaign right away, so that every visitor has a chance to stay updated about your latest news, updates and promotions. You will be surprised by the ammount of traffic you are going to get, and you wil certainly thank me later for this tip!