Merchandising
The key to our merchandising efforts is the recommendation service. Our recommendation service determines which titles are displayed where and in which order. We provide our consumers with decision support information about each title in our library.
Our merchandising program includes:
-   Recommendation Engine
-   Video Reviews
-   Top 10 Returns by Category
-   Display Loops
-   Banner Advertisements
-   Critics Picks
-   Secondary Digital Signage
Using factual data, including length, rating, cast, including plot synopses, movie trailers and reviews written by third parties video review services, and data from our recommendation service, including usage, sale patterns, we can micro market each store to the unique consumer metrics.
and physical DVD offerings
